Writer, creator and strategic sidekick for brands and agencies.
My story starts as a Christmas elf, detours through the legal sector, then takes a big plunge into freelance copywriting and a winding road of industries. I've written for Big Brands with too many cooks, tiny brands who didn't know what a cook was, and agencies who made me do timesheets (forced is more apt).
I've shaped brand messaging, helped founders find their voice on LinkedIn, and written the same tagline a hundred different ways for paid ads. From the label of a rum bottle for a Fiverr customer to viral TikTok content for a trading card game, I've done a lot - but I'm always up for a new challenge. Unless there's a timesheet. Just kidding (she says through gritted teeth).
Along the way I've built client relationships that last years, through every ebb and flow.