Social Content for Wild Cards

Ahead of the launch of their new mobile trading card game, Avid Games brought me on board to build hype across TikTok and Instagram through scroll-stopping social content.
My role covered the full content cycle, from concepting and scripting to presenting on camera, editing in CapCut and testing new formats shaped by emerging trends. I also regularly took to the streets of London to film vox pops with strangers, turning real reactions into engaging ad content.
Alongside content creation, I supported community management across Reddit and Discord, keeping players updated, sparking conversation and helping build momentum around new game developments.