Wendy Loraine

Hi! I'm Wendy, a Bristol-based content marketing consultant and copywriter with 10 years of experience helping brands connect with customers and grow their business through on-target content and head-turning copy. 


I've been fortunate to work with a number of brands spanning the sectors - from fintechs, law firms and design agencies to leading sports brands and digital apps. As a writer, my specialisms include simplifying complex subject matters, creating and implementing a brand's tone of voice and social media copywriting. As a consultant, I help clients devise and roll out effective content strategies via SEO and social analytics. My skills further extend to email copywriting, script writing, conceptual copy and press releases.

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Social Copywriting for Nike Football

During a freelance stint with Craft Words, I contributed copy to several Nike Football product launches, helping bring the Mercurial, Phantom and Tiempo franchises to life across social and campaign content.

Working within Nike's established brand voice, I developed messaging that highlighted the unique performance benefits of each boot. From Mercurial's speed-focused positioning and Phantom's agile precision to Tiempo's touch and control, the challenge was creating distinct stories while maintaining a consistent Nike Football identity.

The result was a body of launch content that translated complex product technology into simple, motivating narratives for players at every level of the game. From short-form social copy to campaign messaging, every piece was designed to connect innovation with performance on the pitch.