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Content marketing for RODD


RODD is an industrial design studio specialising in the creation of consumer experiences and category-defining products. With a focus on circularity, desirability and long-term impact, RODD’s work spans everything from modular electronics to future-facing mobility and connected health.

Since 2022, I have worked with RODD to shape and lead their content marketing; defining the tone of voice, sharpening the messaging and creating the editorial frameworks that support their brand and business strategy. This includes website copy, case studies, social content, newsletters, email campaigns and sales materials.

I collaborate closely with the MD and design team to translate complex ideas into compelling, design-led narratives. From top-level positioning to day-to-day copy, I help make sure RODD’s content is intelligent, consistent, and creatively aligned.